About Me
With a results-driven mindset, I've successfully combined my technical expertise in SEO with my passion for content creation to deliver outstanding results.
Some of my accomplishments include:
# Organic Traffic Boost: Achieved a 245% increase in organic traffic for a website within 5 months, raising it from 760,000 to over 1,200,000 monthly visitors without adding a single piece of content. This was accomplished by conducting a thorough content audit of the entire website. I identified low-quality and unhelpful pages and strategically removed them, ensuring that domain authority was preserved by redirecting the backlinks from these pages to more relevant ones.
# Proactive SEO Strategy: I meticulously planned and prepared for an upcoming CORE update, resulting in a substantial 60% traffic surge post-update. This success was due to rigorously optimizing the website for E-E-A-T by enhancing the transparency of authors and reviewers, implementing "reviewedBy" schema, refining author bios to provide more detailed information about the article's author, and crafting comprehensive pages that highlight the editorial practices and testing methodologies of the brand.
# Traffic Diversification: In an effort to diversify traffic sources and lessen reliance on Google as the primary traffic source, I devised and executed a strategy that drove a significant amount of traffic from Pinterest, leading to a 30% increase in the website's traffic. This success was further amplified by launching a meticulously crafted newsletter marketing strategy, further diversifying and bolstering the website's overall traffic profile.
# Innovation in SEO Tools: Working with large-scale websites, often encompassing over 50,000 pages, poses challenges for manual auditing and execution. To address this, I personally designed and developed over 15 SEO tools. These tools have been integral in my SEO processes, transforming tasks that would traditionally take hundreds of hours into streamlined operations completed within minutes. More than just speed, these tools offer an unmatched level of precision, which is crucial when optimizing large-scale websites.
Content Writing Excellence:
But what truly sets me apart is my profound experience with writing quality content. I strongly believe that without truly understanding of what makes content valuable for the reader and how it's created, an SEO manager can never fully grasp the nuances of the digital publishing industry.
With a rich background in content creation, I've personally penned over 500 articles and have had the privilege of working directly with some of the world's best editorial teams. My writings have been showcased on esteemed platforms like SlashGear, MakeTechEasier, MakeUseOf, and dozens of reputable brands.
I am not just an SEO expert; I am an experienced content writer too who understands the clear relationship of quality content with SEO. My tactics are never only focused on so-called "optimising" an article for search engines but to refine the content creation process to in a way that it benefits both the reader and the algorithms.
Soft Skills: My leadership and excellent communication abilities have been instrumental in not only managing projects but also in fostering team collaborations. My problem-solving skills, coupled with my coding abilities, have been key in navigating the ever-evolving world of SEO.
EXPERIENCE
2023 - Ongoing
SEO Manager
Valnet
Valnet Inc. is a Canadian digital media publishing company that owns and operates over 150 websites across a variety of verticals, including entertainment, technology, automotive, gaming, and aviation.
At Valnet, in my role as the SEO Manager, I spearhead a dynamic team of seasoned SEO professionals. Together, we diligently oversee the extensive tech portfolio that the company boasts. This includes renowned tech brands, notably MakeUseOf.com, HowToGeek.com, GameRant.Com, and a myriad of other websites. Cumulatively, these sites draw an impressive audience, with numbers exceeding 300 million visitors each month. My primary responsibility is ensuring these brands remain at the forefront of SEO evolution, consistently implementing best practices to ensure sustained growth and market leadership.
2021 - 2023
Senior SEO Manager
BlackBook Investment
BlackBook Investment is a leading investment firm that buys, grows and sells digital assets to achieve remarkable returns for its investors.
In my tenure as the Senior SEO Manager at BlackBook Investment, I had the privilege of leading an elite team of over 20 SEO experts. Our collective expertise was directed towards managing and exponentially growing a diverse portfolio comprising more than a dozen unique websites. My role also encompassed the critical tasks of vetting potential online businesses for lucrative investments, adeptly negotiating with sellers, and fostering collaborative ties with investors.
My innovative strategies, combined with an unwavering team effort, transformed numerous websites in our portfolio into thriving 7-figure online enterprises. Among these, oldest.org was my favourite as it presenting both challenges and immense satisfaction.
2019 - 2021
SEO Manager
Career Karma
Career Karma is a free career guidance service that helps people find and train for careers in tech. It offers a variety of resources to help people switch careers.
As the SEO Manager at CareerKarma, I had the unique opportunity to collaborate with some of the brightest minds in the SEO landscape.
Recognising the evolving market dynamics, I championed a microsites strategy. This groundbreaking approach not only allowed to secure us multiple positions in the SERPs for our primary lead-generating keywords but also catalysed exponential business growth. With this, we were not just competing; we were setting industry benchmarks by dominating the competition.
2016 - 2019
SEO Specialist
Infoedge
Info Edge, a distinguished holding company, has a rich portfolio of internet-led businesses.
During my time there, I played an instrumental role as an SEO Specialist. My responsibilities spanned working cohesively with the UI/UX teams, synchronizing efforts with the technical SEO and editorial teams, and crafting holistic strategies.
Our joint endeavors significantly amplified the reach of the company's flagship employment website, Naukri.com. Additionally, I was pivotal in driving the exponential growth of the educational portal, Shiksha.com, among other key projects.
2014 - 2016
Freelance SEO Specialist
UpWork | Fiverr
Before my foray into the structured corporate domain, I carved a distinctive identity for myself in the freelance space as an SEO Executive. Platforms like UpWork and Fiverr became my professional playgrounds, where I not only offered my expertise but also imbibed a wealth of experience. This phase was instrumental, sharpening my skills and molding the foundation that would be indispensable in my ensuing roles.
Education
Bachelor Degree in Computer Science
Amity University
Master Degree in Print Journalism
University of Mumbai
Digital Marketing
University of Illinois Chicago
MY SKILLS
SEO Analytics & Reporting
Mastery in utilizing advanced features of tools like Google Analytics, Google Search Console, and premium SEO tools to derive actionable insights.
Strategic SEO Planning
Crafting long-term, scalable strategies to drive organic growth by analyzing market trends, understanding user intent, and leveraging advanced data analytics.
AI SEO
Expertise in conceptualizing and implementing AI-driven tools to automate and enhance SEO processes, ensuring cutting-edge optimization and data-driven insights.
Off-Page Excellence
Curating high-quality link-building strategies, leveraging unlinked mentions, and mastering advanced outreach techniques.
Advanced Competitive Analysis
Using years of industry knowledge to dissect competitors' strategies, identifying gaps and opportunities to outpace them in organic rankings.
E-E-A-T & YMYL Optimization
Ensuring content meets the Google's Experience, Expertise, Authoritativeness, and Trustworthiness criteria, especially for YMYL (Your Money or Your Life) pages.
SEO Team Leadership
Drawing on years of experience to adeptly lead and inspire SEO teams, consistently driving them towards achieving outstanding results and organic growth milestones.
Client Relationship Management
Extensive experience in cultivating and maintaining strong relationships with clients, ensuring their needs are met and expectations surpassed.
Algorithm Mastery
Drawing on deep understanding from years in the field to swiftly adapt to search engine algorithm changes, minimizing disruptions and capitalizing on new opportunities.
Budget Allocation & Management
Efficiently allocating resources for SEO campaigns, ensuring maximum ROI
Advanced SERP Features
Capitalizing on featured snippets, knowledge graphs, and other SERP enhancements to boost visibility.
Online Business Vetting
Proficiency in assessing the potential and viability of online businesses, ensuring sound investment decisions and strategic
